Health Resource Services

Just as healthcare clients care for their communities, HRS cares for its members’ bottom line. Equipped with collective group-purchasing power and custom solutions from industry experts, HRS is here to help.

Services:

• Art Direction

• Brand Strategy

• Web Design

In happy collaboration with:

Timeca Briggs, Creative Director; Randy Steiger, Technical Director, Julie Impola, Lead Developer; Tai Allen, Developer; Yaw Asare, Developer;

Health Resource Services

2019-2022

As a provider-owned GPO, HRS empowers healthcare providers to negotiate better contracts with suppliers; lowering their costs without sacrificing quality of care, and allowing them to operate sustainably. HRS offers additional custom solutions to optimize both spend and operational efficacy.

The site and logo that had served HRS well since 2014 was beginning to feel dated, and members noticed. The site needed to be more functional for the internal team of salespeople and members to log in and select contracts.

With my leadership, the design team refreshed the logo, created a full marketing website and print collateral. I collaborated on the creative brief with the copywriter and Creative Director, and mentored the UX designer to ensure a seamless user experience. I created the concept for the visual design, which is bright, warm, expert and human, and sold it to the client. I selected and styled all of the stock imagery throughout the site. The design team leveraged the unique visual skills of our in-house development team to collaborate closely on responsive screen views.

As a result of these efforts, HRS acquired Premier Inc. as a new partner, an industry giant. This partnership increases value to HRS members, giving them nearly 600 additional negotiated contracts.