Company: Conflare Studio
Role: Art Director, Lead Designer
Client: Douglas Smith
Services:
Art Direction
Logo Design
UX Design
Web Design
In happy collaboration with:
Timeca Briggs, Creative Director; Randy Steiger, Technical Director; Julie Impola, Lead Developer;
Douglas Smith
2019
In 2019, I had the opportunity to lead the design of a small website and logo refresh for a historian and author, Douglas Smith. His website had last been designed in 2013, and he felt that it looked out-of-date for his target audience.
I co-led this project with the lead developer at Conflare. My responsibilities were to set the visual brand style, crate a temporary logo, generate all mockups, set the image styles and generate all image assets, and manage copy collection from the client.
Douglas Smith’s old website design
Douglas Smith’s redesigned 2019 website
Temporary Logo Design
Douglas Smith’s old logo design
Douglas Smith’s new logo design
Knocked out logo variation
Black and white logo variation
Favicon design