Company: Flexcar
Role: Art Director, Designer
Client: Flexcar
Services:
Design Direction
Photo Styling
Art Direction
Photography
In happy collaboration with:
David Ziegler-Voll, Creative Director; Ryan Lindner, Motion Designer & Video; Douglas Sullivan, Copywriter;
Flexcar Paid & Organic Social
2022 – 2023
Here are some of the fun social posts I got to work on at Flexcar!
Flexcar Whiteboard Paid Social
I worked with the video director and copywriter to make a scrappy whiteboard ad. We taped off the area to frame the shot together, and I planned the drawings and starred in the video. I did the voiceover as well.
Swap with the Seasons
Paid ads emphasizing a key value prop for potential Flexcar customers.
Marcus Smart Paid Social
After the shoot, while I collaborated with the motion designer on OOH concepts, I took the same OOH concept and translated it to a 15 second paid social ad. I color corrected the raw footage, chose the music, and made all the cuts. I solicited creative feedback from the team and finalized it. The entire marketing team was really excited about how it came out!
Pride with Missy Steak (Organic)
For pride month in 2022, Flexcar hired Missy Steak for a shoot at our home office, and a day out on the town in a Flexcar. This content got more traffic than anything else Flexcar has ever posted on Instagram. At 11.5k & 12k views, the two top posts had nearly ten times as many views as Flexcar had followers on Instagram.
Full compilation of organic social content