Company: Ali Eddlem Design
Role: Creative Director
Client: CODEPINK
Positioned within the chaos and mess of U.S. foreign policy in D.C., CODEPINK is a forceful, grassroots, women-led advocate for a more peaceful future. Already disrupting the day-to-day of the MIC, CODEPINK needed a way to educate their audience on today’s most complex topics quickly and efficiently.
Services:
Creative Strategy
Photo Styling
Art Direction
Copywriting & Editing
Graphic Design
CODEPINK
2021 – 2022
In collaboration with the CODEPINK Communications Director, l’ve concepted and executed a series of thoughtful informational graphics based on a different CODEPINK article or issue each month. From each topic, I collect the most powerful numbers, stories, anecdotes and copy snippets, and synthesize them into 10 compelling slides or less (the max for Instagram). I edit copy, and write copy as needed to be more compelling for CODEPINK’s social media voice.
CODEPINK’s existing branding is based around a dynamic, unmistakable shade of fushia, with an occasional canary yellow, and a condensed font (usually Oswald). In order to elevate these explainer slideshows and keep people sliding through, I upgraded Oswald to Barlow Condensed, and brought in collage -style elements like ripped paper and cutouts to make the slides feel different from the typical campaign posts. The digital collage style evokes Dadaism, which was also rooted in far-left political ideas, anti-capitalism, and anti-war sentiment.
“
Ali has been an absolute pleasure to work with. She manages to take complex, nuanced information and turn it into beautiful, professional graphics that are engaging and easily accessible to audiences of all levels. She takes great care in ensuring that the language, framing, and visual representation aligns with our organization’s brand, mission, and voice. In addition to her talent and skills, Ali also clearly communicates her vision, establishes a timeline, provides updates, and offers our team many opportunities to comment and provide feedback. Ali is an excellent communicator, listener, and overall collaborator. I fully trust her creative process and am never disappointed by the result.”
— Emily Dorrel, Communications Director at CODEPINK
