Company: Flexcar
Role: Associate Creative Director
Client: Flexcar
You might not be able to Flexcar a NASCAR, but you can Flexcar your next car.
Services:
Design Direction
Photo Styling
Art Direction
Storyboarding
In happy collaboration with:
David Ziegler-Voll, Creative Director; Ryan Lindner, Motion Designer & Video Editing; Douglas Sullivan, Copywriter; Khalen Roye, Photography & Design; Likewise Media, Video & Video Direction
Ryan Ellis, Nascar + Flexcar
2023
In May, Flexcar partnered with Ryan Ellis and Nascar to sponsor the XFinity series race and shoot content. My team flew down to Charlotte where we did a three day shoot with three locations to shoot four scripts and photography for paid and organic social.
Most of my team with Ryan Ellis on race day! Missing Doug and our video friends at Likewise Media.
My contributions were:
Ideate with creative team on script concepts
Storyboard all scripts
Collect ad, photo and video inspiration to help define visual direction
Help coach Ryan Ellis on line delivery
Art direct photography and shoot
Create graphics to define animation direction post-shoot
Art direct and assist in design of paid social ads
Paid Social
We created a suite of carousels and single-image paid ads — both in-feed and story. I leld the design and concept, and worked with a copywriter and designer to execute — in collaboration with our paid social team.
Flexcar a Nascar is a 3-image carousel for both story and in-feed. I designed this one with the amazing photography that my designer took on shoot day.
Stand-alone Flexcar paid ad
Stand-alone Flexcar paid ad
Organic social media
During one of our shoot days, we had a very cute visitor on set. Since we shot less than a month out from Father’s Day, it was a great opportunity to grab some spontaneous pictures of Ryan in all his Dad glory. Our social media team later helped us tie everything together and link to The Drive Home podcast.
Email Marketing
Ahead of our social and commercial campaigns, we sent out an email blast announcing our partnership with Ryan Ellis. I provided art and creative direction to a team of a copywriter, designer, and email marketing manager.
