Company: Flexcar
Role: Art Director, Designer
Client: Flexcar
Marcus Smart is the embodiment of smart: That much should be obvious. Just as obvious? How smart it is to Flexcar your next car.
Services:
Design Direction
Photo Styling
Art Direction
Graphic Design
In happy collaboration with:
David Ziegler-Voll, Creative Director; Douglas Sullivan, Copywriter; Ryan Lindner, Motion Designer; Khalen Roye, Visual Designer
Marcus Smart + Flexcar
2023
I collaborated with my in-house creative team at Flexcar to partner with Marcus Smart for a Smart campaign. The team had one hour to shoot all of the photo and video that we needed. I worked in brainstorm sessions, provided art and design direction, and finessed the final execution for all of our out of home and paid social media to align tightly with Flexcar’s evolved brand.
This campaign emphasized Flexcar’s value props in our signature blue, black and teal color scheme. I worked with my visual designer to incorporate a glowing element to the designs to reflect both car dashboards (a strong visual theme in the 2.0 Flexcar brand) and remind the viewer of the LED signage seen at the basketball game. I also made the suggestion to blend Marcus into the dark background slightly to create some depth and dimension, and elevate the look and feel of the campaign.
I gave guidance and direction to our social media coordinator to create a story for Marcus to post on his personal instagram account. I created a gif out of Marcus images from our photoshoot and helped her place it under the text. I also copy-edited the story for greater brevity.