Company: Flexcar
Role: Art Director, Designer
Client: Flexcar
Now all you have to worry about is what song to play as you drive off.
Services:
Staging & Styling
Shoot planning
Art Direction
Video graphics design
My workin’ team:
Ryan Lindner, Video Director and Editor; Douglas Sullivan, Copywriter; David Ziegler-Voll, Creative Director; Morgan Cecil, Talent;
How Flexcar Works
2023
In 2023, Flexcar’s business model changed rapidly, and the need arose for a new video to explain how to get a Flexcar, and the pickup process.
I was responsible for shoot planning, styling and staging, collaborating on lighting design with the video director, and coaching the talent on her lines. One thing I tried to remind the talent is to put more bass in her voice. As women, we’re groomed in some ways to be less assertive and confident when we speak. She picked it right up, and sounds like a confident young professional delivering her lines!