Company: Ali Eddlem Design
Role: Creative Director (Freelance)
Client: MarginEdge
Restaurants notoriously operate within razor-thin margins. Enter MarginEdge: A suite of tools to help restauranteurs take control of their costs.
Services:
Art Direction
Motion Design
Animation
Creative Direction
Storytelling
Video Editing
In happy collaboration with:
Jessie Leiber, Head of Brand Creative & UX
MarginEdge Marketing Team
MarginEdge Performance Ads
2024-2025
In partnership with my client MarginEdge, I’ve created multiple performance ad videos for various channels.
Working from existing videography, I compiled stories for 6 unique ad concepts, edited the videos to music and spliced in motion graphics, which I created for MarginEdge. After one particularly successful collage-style motion experiment, my collaborator on the MarginEdge side ordered a fully animated ad in a collage style. She drew up a simple storyboard and provided copy, and I executed the motion.
These ran at the end of 2024 and will continue to run in 2025.