Company: Conflare Studio
Role: Senior Designer, Art Director
Client: Homeworx
With Homeworx, you can prep your home for listing, or fix it up for new tenants. No matter what homeowners need, Homeworx has a team of industry experts that can meet them where they are.
Services:
Web Design
Copy Editing
UI & UX
Brand Strategy
Logo Design
UX Design
In happy collaboration with:
Timeca Briggs, Creative Director; Randy Steiger, Technical Director; Britt Greenwell, Business Development Strategist; Yaw Asare, Developer;
Homeworx
2021
Homeworx is a Black-owned home improvement company with a focus on real estate and creating equity through home ownership. They needed a new brand design and logo design, as well as a simple intro site to communicate their values and the key benefits of their services to home owners and agents.
I art directed and designed the branding and web design for Homeworx. I was responsible for leading the logo design process, the overall web design and responsive layouts, and CTA states design. I copy-edited for the Creative director, who wrote the copy. Ultimately, the branding work increased revenues by bringing in new clients and allowed the Homeworx team to continue to grow their business.
