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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/849d2b15-5e0f-4aa6-bd1e-a7abb28fe670/Funterra_Product_UI-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/43f1b255-fe0a-4215-8b68-4db46e50fba2/Funterra_Logo_Final_Color-3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/dcdd7d0e-a535-457c-b180-258a4048f61b/Funterra_Product_UI-7.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/20d603b0-723c-4a87-b824-e0d8d379c3ea/Funterra_Product_UI-4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/972d90e8-022b-433c-a347-a6c84e898819/Funterra_Logo_Final_Color.jpg Work - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/a7100120-1ce5-4497-be7c-204cb27ee4bc/Homeworx_Mobile_Designs.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/aae025b4-f813-4596-8c88-f16c047d2a3b/Fimerica_Illustration_Design-3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/0e899d69-1e6b-4d3f-8846-2562c9f4d4aa/Fimerica_Marketing_Design-6.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/5725cb56-b8f8-492e-981e-95f5129d5781/Fimerica_Illustration_Design-5.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/eca1a3ca-6fa8-44d8-b923-bb310feb4581/Fimerica_Web_App_Design.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1eb2cfdd-de56-4161-b026-d50b43eddbcd/Fimerica_Web_App_Design-1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/47fa9d4e-6742-4cc8-9aac-c8905a2bca8e/Fimerica_Illustration_Design-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1642735364242-4RJQ3BL3FA8HEYNZJMDV/Main_Image_Fimerica.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/ba5acaad-8cc7-45fe-a997-2ee07e1d111d/Fimerica_Marketing_Design.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/3713bc49-dc3a-4b42-b15a-12c960bedfdd/Fimerica_Web_App_Design-3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/361b749e-72f8-49ad-a6c4-e0e41402908e/Fimerica_Illustration_Design-8.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/3e88268b-c165-4e81-80c7-1051065e95f3/Fimerica_Marketing_Design-3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/82a15cfb-d48c-4e84-b98b-0b442abdecf6/Fimerica_Illustration_Design.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/e0b77dcb-684c-45d6-8bb4-bc6aa728bda3/Fimerica_Illustration_Design-11.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/72ed2921-9149-4cb0-bdb5-b0e08fb3c10d/Fimerica_Web_App_Design-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/0e928af5-e9b1-414c-974b-1e2922aa190b/Fimerica_Marketing_Design-5.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/d07b928d-4796-409f-b343-22cdf5ff76e7/Fimerica_Marketing_Design-7.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/27c4055a-0578-40fa-bd1f-f3c6a17d1266/Fimerica_Illustration_Design-6.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/ac09eb75-603e-4e56-a562-a81fb6c3f242/Fimerica_Marketing_Design-1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/e25715df-21ff-4534-a465-e7cbc4b93357/Fimerica_Illustration_Design-10.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/16c49915-7df5-4647-8b52-62c671291043/Fimerica_Illustration_Design-9.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/34d26fd3-dc63-44df-843e-5a1a0a145a46/Fimerica_Marketing_Design-11.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/ff0b4084-2a1b-4507-966c-f18e0dc71ceb/Fimerica_Illustration_Design-7.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/86982d2f-9be9-4c1b-a8dd-47956efa04d8/Fimerica_Marketing_Design-9.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/0cefbb45-7d55-493e-b3e8-4f6cace720a8/Fimerica_Illustration_Design-1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/e0fe09fd-f0d5-4a80-9fc6-e27a23ba57de/Fimerica_Illustration_Design-4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/54406295-8247-4105-bd2e-3f02ea1e7942/Fimerica_Web_App_Design-4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/be119ecd-6f17-447a-96ba-dafdbc371743/Fimerica_Marketing_Design-8.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/0361d885-6b16-4113-82ef-2749eac4f519/Artboard+1-80.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/389a22d6-6f71-437e-a260-a3dce862f5d7/Focal_Law_Marketing_Design-8.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/37407ead-fb68-40a8-93d4-f50b68572c0e/Focal_Law_Marketing_Design-10.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/ce3c1072-a09c-4e27-86e0-d308a53cd5b1/Focal_Law_Marketing_Design-3.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/51065b5a-d3a4-4a03-8143-e2ac2a3eca9f/Focal_Marketing_Design_Mobile-4.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/11a2295b-1c52-41ee-b066-a7adf2c4f28b/Focal_Marketing_Design_Mobile-3.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/cb293ab6-d9d6-4a18-8afe-8583ec311981/Screen+Shot+2022-02-03+at+2.21.10+AM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/37e362ad-2b9e-4af4-a0b8-c383fc363309/Focal_Law_Marketing_Design-4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/b68cc919-9d2c-44c9-b3cc-8a82ec9b2240/Focal_Law_Marketing_Design-9.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1710297488553-OORJLB45H4YFAHCNSGQV/Artboard+1%402x-80.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1710297490343-2F7HUD1OATZO2BOK7QF7/Artboard+1+copy%402x-80.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1710297459950-MNM7VYDFGLBGJQFK5XA3/Artboard+1+copy+10%402x-80.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1710297481318-8U9530VU39XVFOO4LLHG/Artboard+1+copy+22%402x-80.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1710297463657-WHHWO0JTWBVSHNIRE2U1/Artboard+1+copy+17%402x-80.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1710297456060-3D3SEGZPLVZS4ZYOK1O6/Artboard+1+copy+2%402x-80.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1710297456606-D9MS259W179ZVWAEWZE3/Artboard+1+copy+3%402x-80.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1710297459373-1OIBEBMIE9GAIYE1E1G3/Artboard+1+copy+6%402x-80.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1710297461784-SCNBWVT1CGQTQOTNAFWN/Artboard+1+copy+11%402x-80.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1710297468642-EKK2GXZI7UA5QEOXCPR7/Artboard+1+copy+18%402x-80.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1710297484599-8HBF771OLYBT1TBLQBGJ/Artboard+1+copy+25%402x-80.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1710297468568-AE6VJCCF3WBT8J28J348/Artboard+1+copy+19%402x-80.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1710297472452-I1263C18QQZG5P0ICGIB/Artboard+1+copy+20%402x-80.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1710297474946-JBAD8BRSEQPDO5P75USV/Artboard+1+copy+21%402x-80.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1710297487386-2RK742TWN9W4XR9AQBDS/Artboard+1+copy+26%402x-80.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1710297486575-DUE39F4KW57XNCQIYKG8/Artboard+1+copy+24%402x-80.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/80ac4fd6-8fc4-4477-adff-449a05b71e24/Focal_Law_Marketing_Design-11.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/cfef2909-df84-4052-b3ae-636c7f8d3a62/Focal_Law_Marketing_Design-5.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/40213d17-45a5-4e97-9123-a9ec4148499d/Focal_Marketing_Design_Mobile-2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/efc035fe-8d7d-4715-b956-c047075ef334/Artboard+1+copy-80.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/6de8dcf2-fcf0-43e3-81ed-a4dcf4805d76/Focal_Marketing_Design_Mobile-7.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/83b316c0-de8a-4b13-abf4-0c0bcf1abad8/Focal_alph_slow_1sec.gif Work - Make it stand out Custom vectored hand-lettered alphabets that I created for the Focal site. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/5e90b11a-e4b6-4190-9996-d472e86ed22d/Focal_Marketing_Design_Mobile.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/9a6b8255-ccdb-47da-9de7-1755d53f3cbe/focal-banner-photo.jpeg Work - Make it stand out As part of the brand launch, I led the design of trade show materials — three tall retractor postcards, a looping powerpoint, letterhead, envelopes, mailing labels, swag, business cards and a tablecloth https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/2dc592ef-1e45-476b-8452-89187eb377bc/Focal_Law_Marketing_Design-12.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/46788319-3293-479d-84ff-bfe7992812ec/Focal_Law_Marketing_Design-1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/9255ed1d-2657-4560-9f2b-888bc6ca3d32/Focal_Law_Marketing_Design-15.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/6743d1e6-b5bc-4e21-9876-126ba1cae984/Focal_Law_Marketing_Design-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/4d301ed8-b749-4d04-be25-f615d31b357b/Focal_Marketing_Design_Mobile-1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/edcb9571-a883-42b9-9363-1105b720ac77/Focal_Law_Marketing_Design-13.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/5f857e34-6427-4118-8db2-fde3199c2645/Focal_Marketing_Design_Mobile-5.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/f11afe55-cfca-4047-9d3e-a82c9e8a5a95/Focal_Law_Marketing_Design-6.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/4069b16b-320c-4788-a9f7-db908459fde2/Focal_Law_Marketing_Design.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/3527d079-e2e2-43ed-ab33-e9c1d7a8197a/Artboard+1+copy+2-80.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/fc806c47-885c-45b2-b151-fcce11ab868d/Focal_Main_Image.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/98e51473-2e8c-4797-8629-95b6990cbfc8/Focal_Law_Marketing_Design-14.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/081e9e7d-08a3-40c3-b96e-592174889f2f/Focal_Marketing_Design_Mobile-6.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/49b20c6a-0786-4e47-bbda-e5c77fb83e1b/Focal_Law_Marketing_Design-7.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/482ed7ab-5c12-4643-9810-62066ebb643f/HRS_Marketing_Design_Mobile-5.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/25a31fc3-cd88-4f6b-b12f-87deee4131e3/HRS_Marketing_Design-6.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/8b9ffb56-179f-4d1c-99d3-87aa7772800c/HRS_Marketing_Design_Mobile-3.png Work - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/5401dfb9-7809-4dd0-9ae0-bc9846eadbc3/Dont_Buy_i93_Sign.png Work - Make it stand out Boston i93 LED sign https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/07fd0439-6194-4e6c-a0ef-a34967eb94d3/Don%27t_Buy_A_Car_Story.png Work - Make it stand out Using the billboards as a guide, my visual designer was able to translate the concept into paid social media in both story and in-feed ads. 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/02365b4e-de02-4079-8773-950d613553c1/DSC00751.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/097f3e5c-3499-4ea4-ba55-84b4ee6b689d/DSC00080-Edit-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/47273175-a3dc-4233-9991-2979468b3d71/DSC04460-Edit.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/b5322f19-9bbc-44d5-b20d-c9584a7cd37b/DSC07310.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/4c2c8034-0c08-4705-9d4c-9185915b0ded/DSC04858-Edit.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/80e045a4-84a7-43ac-8a23-4be26548f0b6/DSC06735.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/a0c8c919-3158-4622-bac7-4b52403a2eda/DSC01040-Edit.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/6a45d1fd-c803-49cf-b965-daab622523d5/DSC01197-Edit.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/08b604a2-2d28-4e41-988f-f10911991193/DSC04982-Edit.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/8db4bda1-ac50-4663-a5d3-e234938e02ee/DSC06884.jpg Work - 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Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/2cdc8b18-90fd-47a4-bf1a-17ad935d2747/DSC00744-Edit.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/63a45b2f-7bd0-47cb-aec9-5c5f111848f1/DSC04537-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/53be915c-30bd-4128-b87f-bb9fe1d7a2b8/DSC05651.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/acde9589-ff83-4666-a459-09426430a1ab/DSC05637.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/eb5fb8df-302a-4c18-8c36-d853f725ff31/Main_Image_Headshots.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/427beed3-a0c1-4c24-ae39-36b8103e7057/DSC04466-Edit.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/bf3b00e6-fc6f-419f-a731-2b241bdb4341/DSC00034-Edit-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1f44d1f3-a7ee-49f4-a9c5-7d7b7c6f57b2/DSC06893-2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/80d37eed-00e0-4756-92e0-26c8b37fffcf/DSC02280.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/57c5bf64-3dcf-43b8-ae77-5ff781c41c3a/DSC06093-Edit.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/4fb9e080-08f0-4270-bb43-27033a377de5/Flexcar_Reimagination_fat_market.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/75b9e1fd-cce0-48a1-91f3-944433e0b163/Flexcar_After.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/355e17ac-10b9-4c2e-8fd3-3f56830249fe/Flexcar_After.png Work - Make it stand out After Reimagination https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/f627e73c-0c7b-4dcb-ac23-2d252e01ef96/Flexcar_After-2.png Work - Make it stand out Unfortunately after a month or two of launch, fullstory sessions revealed the almost no users interacted with this beautiful, thoughtfully designed chart. Though I wasn’t the designer, one happy thing that came from this design (along with the lovely typography) is the glowing line. The product design manager did it quickly, and I recognized a massive opportunity. I helped sell it to the investor as a new brand element, signifying the glow in a car dashboard and making us feel more tech-forward. I incorporated it into the footer design after seeing it here, and brought it into other elements of Flexcar’s brand — but this is where it started! https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/cb239ce8-c093-4f9f-9777-297c050bd89e/Flexcar_Before.png Work - Make it stand out Before Reimagination https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/e4631bc6-5c67-4671-ba38-0d78c028f303/Old_Sitemap.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/ea53d283-9b87-47fc-a223-2f7cce56f076/Flexcar_After-4.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/bfa03cbe-d509-4fc9-9a06-2abbdb228e4e/Style+Tile+1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/8911402b-2386-4d7a-8ad4-bc1d1d7797c6/Style+Tile+2.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1f9ea99e-c161-4416-9af6-e9081c9fc6e5/Style+Tile+3.jpg Work - Make it stand out This was the direction that the Creative director chose, with unanimous support from the product design team. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/e302d20a-526f-4911-ab94-7758711627d3/Main_Image_Flexcar_Site_Reimagination.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/a24fcf50-3b30-410d-8db5-e1de36a3a32d/Flexcar_Reimagination_collab_sesh.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/aabaa028-0da4-4662-8f3f-a5e90b8ca5f3/Style+Tile+4.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/0dcdac96-0cd0-4d41-b658-3243958bf1a5/Flexcar_After-1.png Work - Make it stand out I developed the icon style and illustrated all of the icons seen here https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1b0e7b35-fd29-41e7-b7e4-2ce1cd3eb096/Flexcar_After-5.png Work - Make it stand out I created the lifestyle imagery collages out of photos from a 2022 Flexcar photoshoot. The oversized chevron concept is taken from the style tile. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/0cba2c46-aa58-4375-82f6-d29898ed621f/Flexcar_After-6.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1693369462351-VD5YX95WCRZH5HQF8XIW/DSC_0269+%281%29.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/b9897b3b-bced-470e-bdc5-610daa92ad27/DSC_0289.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1f6cc22f-3548-43b1-ba34-cb519cc879c0/Screen+Shot+2023-08-31+at+11.10.38+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/23edd327-33b8-4564-9cff-37ee55dc890b/Screen+Shot+2023-08-31+at+10.58.26+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/8b3e2eb6-177f-4490-a402-7326a71bdf12/DSC_0219.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/88ab7c5b-e325-40fb-9581-4a17a8dae8e0/Screen+Shot+2023-08-31+at+11.09.57+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/443ae9be-0266-46d5-8e8e-516f8e515a15/DSC_0209.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/443ae9be-0266-46d5-8e8e-516f8e515a15/DSC_0209.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/19e872d9-0aa8-40ae-b534-5b12a0241274/DSC_0239.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/edfd021c-d22e-469c-8f38-d6bc3ccb4f4d/DSC_0303.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/06a52754-987e-48c0-86c4-ea70bfcc26e8/IMG_7842.PNG Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/5e87aaaa-e553-4872-9109-ffdb6c6c2a3b/IMG_7843.PNG Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/77ef5ee8-ce62-4499-967e-1201a6073c04/IMG_7841.PNG Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/6849f7d0-c311-4bcc-b2c3-af181d4e9aa7/Screen+Shot+2023-08-31+at+11.39.30+PM.png Work - Make it stand out Stand-alone Flexcar paid ad https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/d7da3b89-eaf0-4576-a43e-8c9ba46ae7b0/Screen+Shot+2023-08-31+at+11.39.37+PM.png Work - Make it stand out Stand-alone Flexcar paid ad https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/db6bf83d-9989-4c5f-a08f-684d3119befb/Screen+Shot+2023-08-31+at+11.38.13+PM.png Work - Make it stand out Flexcar a Nascar is a 3-image carousel for both story and in-feed. I designed this one with the amazing photography that my designer took on shoot day. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/8c53945d-17c9-4b5f-a42e-e209f3987ce3/DBP__230527_29248.jpg Work - Make it stand out Most of my team with Ryan Ellis on race day! Missing Doug and our video friends at Likewise Media. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/dfd008f7-f1a7-448e-a94e-313563651e7a/Screen+Shot+2023-08-31+at+11.41.33+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/f7cf1918-49ee-4ed4-924e-b817ef477904/RyanEllis_desktop+600px.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/84e18e0a-9be8-4103-a6e4-486fd6a4e79b/Screen+Shot+2023-08-31+at+11.38.52+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1f6cc22f-3548-43b1-ba34-cb519cc879c0/Screen+Shot+2023-08-31+at+11.10.38+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/e02ca087-ce0b-40e0-b965-e1b8a84af022/IMG_3196.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/23edd327-33b8-4564-9cff-37ee55dc890b/Screen+Shot+2023-08-31+at+10.58.26+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/88ab7c5b-e325-40fb-9581-4a17a8dae8e0/Screen+Shot+2023-08-31+at+11.09.57+PM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/21118d60-df2b-471c-b935-01b0d74b8018/IMG_3130.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/667504ac-85cf-4f1e-88c3-2454337deb8b/Celtics_Mag_Mockup.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/2efc8e36-2bb2-42df-9b57-abb80b0c99bd/Flexcar+Celtics+print+ad+4.jpg Work - Make it stand out Very rough sketches — only worked to the fidelity needed to communicate the idea to the copywriter https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/e43e9eee-600c-440b-8d2c-4694273fc8b1/Flexcar+Celtics+print+ad+3.jpg Work - Make it stand out I used only enough color to communicate the concept at this fidelity https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/399867d4-df8a-4819-a7ba-92d102fb1f96/Flexcar+Celtics+print+ad+5.jpg Work - Make it stand out A mind map is meant for loosely generating new ideas by word association https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/abd493ad-0785-490e-835d-f646c1e01cab/ALFOODIE_Main_image.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/05e4cc47-fc0f-4417-8454-84796b092083/Screenshot+2024-08-17+at+1.34.42%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/b778ab4d-6663-4742-983e-e01fbdf1e562/apparel+1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/3d0fa3df-aa01-48df-b77b-45946b6629c9/Screenshot+2024-08-17+at+1.35.39%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/15c169c8-de9c-4bd8-a707-6cd1b8819cdc/Screenshot+2024-08-17+at+1.35.52%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/bde06202-2b6c-44d9-b326-8a24b500435b/beers-cheersing+1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/5deed434-7ff1-4a2f-9757-bd451df5d85a/Screenshot+2024-08-17+at+1.39.00%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/0e863036-c1a1-49d8-b8e3-9c77f2f00486/mbc_founder+1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/3d450804-06f4-4097-a2e4-0bc614d020f5/Screen+Shot+2024-01-23+at+9.21.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/7eee9c56-8e2e-432d-b44f-01069c08ae9b/the-pic-scaled-1.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/951a8d9d-cd1b-411b-809b-aaef446871d0/Screen+Shot+2024-01-23+at+9.21-1.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/193a56df-600e-4f2d-94f2-71c6d1facb48/SKETCHES.png Work - Make it stand out Initial concepts for client review https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/bfb41726-eca6-4608-becb-656f82e23835/Screen+Shot+2024-01-23+at+9.22+1.png Work - Make it stand out This is the final style tile direction. It’s bold, unapologetically joyful, and feels inclusive… and fun! https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/661e0f2d-883e-4d68-88bc-fcb1193cd6cd/Screenshot+2024-08-17+at+1.39.11%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/adf7e2d1-f616-450b-9ce3-275c9a41387f/Screenshot+2024-08-17+at+1.40.19%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/29c2207b-acfa-479a-9603-b36b992caa82/Screen+Shot+2024-01-23+at+9.21-2.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540257996-FZDP201HLSM2105N9ED1/Rehumanize_JustWarvPacifism_01.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540258013-DNTVUF39TO3FHVTE1DPC/Rehumanize_JustWarvPacifism_02.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540259965-5QZVYTN02IXLVVJQ20M8/Rehumanize_JustWarvPacifism_03.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540259990-CW3EH52ZVN1EADE71Y8G/Rehumanize_JustWarvPacifism_04.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540262412-Z1B9BQ1Y4FE2ERHSRPAP/Rehumanize_JustWarvPacifism_06.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540262338-YVM73KDS297IIT5JXWRI/Rehumanize_JustWarvPacifism_07.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540265818-8JMXLSP7L9LRVQL9EDGP/Rehumanize_JustWarvPacifism_08.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540265769-59HT6IAM1MM3BPMKYMVC/Rehumanize_JustWarvPacifism_09.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719539316942-F2GJLCBIIXZSVK23FIL7/Rehumanize_Nukes_01.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719539318398-FSY0WP0AI3ZUXMEA7I7B/Rehumanize_Nukes_02.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719539318732-BN3OO5F9AVQSZF11TBPC/Rehumanize_Nukes_03.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719539319581-IRPOSB7RWGJ7ZLRASJ1E/Rehumanize_Nukes_04.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719539319995-8WYVNR3ILUI7B7XQ8MIW/Rehumanize_Nukes_05.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719539320606-4QRGD9HZSLHNBBHUN8F6/Rehumanize_Nukes_06.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719539321478-9ZPHY7GQTHXVDSS23JQI/Rehumanize_Nukes_07.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719539322663-RD1S619QFL6UFH3A3J4R/Rehumanize_Nukes_08.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719539323288-EQSPIZ907V390S2PO3KS/Rehumanize_Nukes_09.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719539317097-SRSKKVVSJQUHAXCQYG48/Rehumanize_Nukes_10.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/ce4b0f8b-8256-428d-be56-0e0fc1dde8cb/Screenshot+2024-06-27+at+10.06.55+PM.png Work - Make it stand out As time went on, I refined both the style of the graphics and the storytelling style. The initial slideshows used more data, square proportions and asked more straightforward questions. As we discovered that more interesting questions created better conversation for the audiences on social media, I shifted the creative approach accordingly. I altered the proportions of the content to get more out of the space on Instagram. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/ba3890b8-dcab-4901-9a8d-7ed8106072ab/Main_Image_Rehumanize.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719538773289-9TEPI4NLS2YEPHCKSUXV/Rehumanize_Police_Brutality_01.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719538773530-72V225LPS2RELRM3P820/Rehumanize_Police_Brutality_02.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719538775215-UWZ617GQJCLGX7W5H2RY/Rehumanize_Police_Brutality_03.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719538775264-7TI6RLOL6R4F3N8HTZCM/Rehumanize_Police_Brutality_04.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719538777294-65ACT7M3IWE5R4ZAIK5J/Rehumanize_Police_Brutality_05.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719538777346-SH6YTZJ65N19FR1L1RZ5/Rehumanize_Police_Brutality_06.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719538779386-BK50HZAM34RHESE6J773/Rehumanize_Police_Brutality_07.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719538781271-GWVGSB04QDH9XT66TY48/Rehumanize_Police_Brutality_08.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719538779466-UR5E7PYSQQYPPJ8IPCVQ/Rehumanize_Police_Brutality_08-1.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719538781153-RQTCAHVTCXT6JG44YYBV/Rehumanize_Police_Brutality_08-2.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540119287-SPMHDPOD57A68FANPTAM/Rehumanize_TheDeathPenalty_01.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540125389-OCN0PZ4P91RR1CZ098VM/Rehumanize_TheDeathPenalty_02.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540119352-PF8I44L1L2LJP6BHDKFF/Rehumanize_TheDeathPenalty_02-1.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540120747-L5RAMRGZIRZD4T1AUVSM/Rehumanize_TheDeathPenalty_02-2.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540120653-UGFROR3X3U272UC2ZIX0/Rehumanize_TheDeathPenalty_02-3.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540122381-SDICWD45YQFGF6JB1HQA/Rehumanize_TheDeathPenalty_02-4.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540122172-D8IH7F9CRYIYW0MNTQWM/Rehumanize_TheDeathPenalty_02-5.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540123759-GAV3FB9LE6U0HKLN8IN7/Rehumanize_TheDeathPenalty_02-6.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540123674-Y1S8V945813YKK17QJ9F/Rehumanize_TheDeathPenalty_02-7.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719540125255-XGDT1ABG74RM72G6AWO3/Rehumanize_TheDeathPenalty_02-8.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/3d4850c1-aa81-4a2d-9258-6399ed7014e4/Screenshot+2024-08-06+at+12.29.28%E2%80%AFPM.jpg Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/5229432d-3bd4-4178-a57b-559e98f1e28c/NoPeaceNoFuture_Rehumanize_Mockups_color.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/4988e3ea-d8fb-4b32-a15f-762c6dfa9cca/Rehumanize_email.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1738252800845-0O2B20I2TOG9TPM3YJJX/Screenshot+2025-01-30+at+10.59.32%E2%80%AFAM.png Work - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1642133149085-15EWV7CSSN7KAR75EXV8/Greeting-Card-PSD-MockUp-horizontal.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1642480153208-C1M7N60KOUQTGOSW2ESB/Main_Image_Doug_Smith.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1642690529761-NVCL479SFIYC1FDCRYSI/Main_Image_Conflare.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1642735364242-4RJQ3BL3FA8HEYNZJMDV/Main_Image_Fimerica.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1642917672150-PUJPXY986POQUVJGJDMZ/Homeworx_Main_Image+%281%29.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1642922219633-1COXZY5HG9HQ81B6RCG8/Main_Image_Funterra.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1642972340432-AZKCQ9M2LZI65GQIJ518/Main_Image_Funterra.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1643866882925-A4U6T8FJSSH8ADWOM3FX/HRS_Main_Image-1.png Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1643871818864-5JSRYPYTWA6XILIVFXOR/Focal_Main_Image.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1646848695093-EYN7X6P6JICERF7FWDWZ/Main_Image_CODEPINK.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1691900159241-IPHAJRCGFAOJJJLCBRFV/Main_Image_Marcus_SmartxFlexcar.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1691979248068-GMLLFE20029NBYSCIVOH/Kiosk_mockup.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1692590493139-417GMCUHDUCPMHHYUFP1/Main_Image_Headshots.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1693191771353-UG6JTPZ5K841U7CSXHUE/Main_Image_Flexcar_Site_Reimagination.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1693369431217-RPJ2S8HSJPM9C5PZ80VT/DSC_0269%2B%25281%2529.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1693369431217-RPJ2S8HSJPM9C5PZ80VT/DSC_0269%2B%25281%2529.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1694755306552-BTJXQVFJQIZI0OPND5P4/IMG_3196.png Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1696904363718-OGJC4RA0NS4HTKT6I83D/Main_Image_Rehumanize_Ditch_The_Death_Penalty.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1696904459191-7LMU1Q6NBV3KTYZJVXA3/Celtics_Mag_Mockup.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1704393156970-FNSUL8OLD90NTCMAI2YO/ALFOODIE_Main_image.png Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1719538882852-E4K9DOVMDSK3RPEVTFUY/Main_Image_Rehumanize.jpg Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1722962091623-4WGTZYZHHB0EAX5K01DY/Screenshot+2024-08-06+at+12.29.28%E2%80%AFPM.png Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1723873479899-CFG7BUOL44511YEX2Q3V/Screenshot+2024-08-17+at+1.44.28%E2%80%AFAM.png Work https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1738254449554-7ELY25Q4HKZEO47XW74G/Screenshot+2025-01-30+at+10.59.49%E2%80%AFAM.png Work https://alieddlem.work/about daily 0.75 2024-08-17 https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/741b9a96-49a6-4297-8d07-3decc4d789e7/pro_pic.jpg About - Making things, making Friends, Drinking makers. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1507631533466-GNPZ3DJOO59I7FZ3D6YS/00_10ReasonsToMistrust.jpg About https://alieddlem.work/illustrations daily 0.75 2024-01-16 https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/e0fe09fd-f0d5-4a80-9fc6-e27a23ba57de/Fimerica_Illustration_Design-4.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/0cefbb45-7d55-493e-b3e8-4f6cace720a8/Fimerica_Illustration_Design-1.jpg Illustrations https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/82a15cfb-d48c-4e84-b98b-0b442abdecf6/Fimerica_Illustration_Design.jpg Illustrations https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/e7f4ec1f-919c-4f72-bbfd-6a0f27ea22c9/Main_Image_Conflare.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/0887dfa0-9e0f-44a8-922f-cb6dc08da80b/Screenshot+2024-01-16+at+3.30.13+PM.png Illustrations https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/132448de-1d47-4abb-b086-5e7e5211b697/Funterra_Badges.gif Illustrations https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/080b457a-1abc-4143-8ba1-26abf5fc142e/Screenshot+2024-01-16+at+3.28.20+PM.png Illustrations https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/47fa9d4e-6742-4cc8-9aac-c8905a2bca8e/Fimerica_Illustration_Design-2.jpg Illustrations https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/877abddd-cda7-492b-b7c7-7cf4c3476249/Funterra_Icons_01.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/988617ed-703c-4531-a722-05727d5c0d84/Flexcar_Desert_Wallpaper_Illustration_Desktop.jpg Illustrations https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/aae025b4-f813-4596-8c88-f16c047d2a3b/Fimerica_Illustration_Design-3.jpg Illustrations - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://alieddlem.work/motion-experiments daily 0.75 2024-07-24 https://alieddlem.work/ali-x-cradles-to-crayons daily 0.75 2024-07-24 https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/c8b30eec-0d92-413b-b19c-3b62dbb8224f/DSC01238.jpg Ali x Cradles To Crayons - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/2e7c4c91-80a6-404b-8304-6b3c902c0684/DSC_0117.jpg Ali x Cradles To Crayons - Make it stand out This was taken on the balcony of my old apartment in Pozzuoli. Mamma Mia! https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/6b86c12a-b6e0-4215-be5c-0d5f65d0ac60/Main_Image_Rehumanize.jpg Ali x Cradles To Crayons - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/74a8b75e-961f-4e09-a115-5ee27a023ab5/Screenshot+2024-07-13+at+10.45.43%E2%80%AFPM.png Ali x Cradles To Crayons - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/60e9cece-b4d9-4264-9a06-ce05d88a6e7d/Main_Image_Rehumanize_Ditch_The_Death_Penalty.jpg Ali x Cradles To Crayons - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/5e43d15f-f911-4282-92e5-24cc879f11bf/Main_Image_CODEPINK.jpg Ali x Cradles To Crayons - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/5229432d-3bd4-4178-a57b-559e98f1e28c/NoPeaceNoFuture_Rehumanize_Mockups_color.png Ali x Cradles To Crayons - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/56427ab2e4b0552eb7ffdf52/1f9ea99e-c161-4416-9af6-e9081c9fc6e5/Style+Tile+3.jpg Ali x Cradles To Crayons - Make it stand out The final direction that I created for Flexcar’s brand https://alieddlem.work/404 daily 0.75 2024-08-10